OUR MISSION
Mission Statement

Commitment to Excellence in Service and Quality products to Uplift and Empower Kenya and its People

Product Mission

Commitment to the highest possible Standards in product Quality with the utmost Value in price

Stakeholders Mission

Commitment to employee Satisfaction through educational training, work environment and compensation. Striving to maximize Freedom, Happiness, and human Dignity within the bounds of Profitability.

Commitment to relationships of Honesty and Integrity with all competitors, suppliers, stakeholders and governing bodies. Adhering to legal policies espousing Fair and Trustworthy trade practices.


Moral Mission

Commitment to Christ-centered principles and policies that uphold:

   -Economic Development to build Kenya and Africa
   -Cultivation of a constructive conscientious company culture
   -Responsible corporate citizenship to society
   -Sustainable use of renewable resources from the environment

HISTORY

KFCL (Kuguru Food Complex Limited) has had experience in the mass-market beverage manufacture and distribution since 1992; KFCL was founded in 1988. KFCL is one of the top manufactures of beverages in the Kenyan Republic. KFCL is a family business founded by the family patriarch, Mr. Peter Kuguru. He and his wife built up the company for five years before being joined by four new family members.

KFCL began manufacturing the product Chibuku, a South African Sorghum beer, originally operated by the multinational Lonrho in Kenya. The success of the alcoholic beverages did not stop KFCL from diversifying into mass-market products. KFCL expanded into maize meal starting with two mills followed by procuring plastic manufacturing machines that promoted quality through plastic packaged products.

In an effort to diversify, KFCL decided to leave alcoholic beverages and concentrate solely on soft drinks. The most promising projects are the soft drink bottling plant and ready to drink fruit juices. This sector of the beverage market offers unlimited possibilities to KFCL's already established beverage network. KFCL has ensured that it maintains policies that are visionary and intrepid to stay ahead of the ever-dynamic Kenyan economy.


DISTRIBUTOR INFORMATION

KFCL distributes its products throughout Kenya. KFCL currently has distributors in most major towns. KFCL prefers to distribute its juices and dry unga products through wholesalers. Softa soft drinks have several different types of distributor channels. The different types of distribution will depend on the distributors location, resources, and capital. For all KFCL products, we only ask for minimum purchase quantities and enough capital to startup the distribution. If you are interested in distributing any of KFCL's beverages or foodstuffs, please contact KFCL by:

  -e-mail:   info@kuguru.com
   -Post
:     P.O. Box 45510 Nairobi, Kenya
  -Phone:   254 (02) 650020/23/24/25
  -Fax:      254 (02) 532110 / 650026

  -On-line: Click here to fill out our feedback form

Want a great money making business? Proprietors for Softa containers needed!! Contact us for details. Softa pushcarts also available.

INVESTOR INFORMATION

Kenya is the biggest market in East Africa. Kenya currently has a population of about thirty million people. As the market liberalizes, Kenya is becoming increasingly more attractive to investors. The untapped potential in East Africa awaits all but the faint hearted. KFCL leads by example and remains at the forefront of young aggressive African companies.

KFCL has shown steady growth of market share and exhibits tremendous potential for success. Now is the time to invest in KFCL to consolidate the already gained market advantages in order to prepare for future expansion. With the backing of a strong capital base, the powerful combination of quality products, flexible marketing strategies, and solid management, will propel KFCL into unprecedented growth and success in Kenya and the East African region.

If you are interested in Joint Venture in Kenya or East Africa with KFCL Equity Investment through Loans or Grants Please see Distributor Information for our contact information.

Click here for links to some of our affiliate companies.

WHAT'S

Angelweiss Juices have launched several exciting new flavors! Look for our new flavors in your supermarket or kiosk today.

Angelweiss long awaited concentrates have arrived to join the popular ready-to-drink product line. See the Angelweiss page for more info on these dilute-to-drink juices.

Softa wholesale containers continue to land all over Nairobi! Softa, Angelweiss, and Unga products are all available through those wholesale containers in selected parts of Nairobi. Watch for our promotions team whom will be visiting the container sites... you could win caps, pens, free drinks, not to mention unbelievable discounts for retailers.

Softa Soda has launched a new pushcart project placing pushcarts throughout the greater Nairobi area. It is easy to get involved and interested parties are asked to start with at least ten pushcarts. (See Distributor Information above for our contact infrormation).

KFCL estate division, in conjuction with Barclays Bank, is offering fully-serviced plots for sale. Financing Available! Click here for this dream offer.

 

 
 
 
 
 
 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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